T Shirt Printing – So you want to start a T shirt label?

A two part guide to starting your own T shirt label. Part 1, Market Research, Design and Label.

So you want to start a T shirt fashion label? This could be part of an endeavour to sell your own t-shirt designs or to provide a custom T shirt printing service for customers. Whatever your business plans, the first step to success is market research.

As any business advisor worth his salt will tell you: Know your market! Identify what age range, gender and class you want to market your t-shirt label too and study the fashion trends of this group, if you want to provide a custom t-shirt printing business then study the marketing, websites and styles of established T shirt printers.

This should be guided by the results of your market research. T shirt printing technique, cut, and the fabric for your t-shirts should be based upon the prevailing trends of your rivals; there’s plenty of room for innovation in your actual printed t shirt designs once you’ve met the expectations of your target buyer.

The all important t-shirt label; this is your brand and a promise to the consumer that any t shirt bearing this label will meet with your t shirt printing, style and fabric quality promise. Try out lots of different names, but focus on adjectives and nouns which resonate with your target market. So if, for example, your t shirt designs are for young academics, try something like “Geek Pie”.

Read on in the next part of this guide to find out how to source your t shirts for printing and to find advice on the all important process of choosing between screen printing and digital direct to garment printing which will complete your journey to becoming a fully fledged fashion label.

8 Responses to “T Shirt Printing – So you want to start a T shirt label?”

  1. Personalized Shirt Printing | Iced out jewelry; Hip Hop Gold Teeth & Grills Says:

    [...] T Shirt Printing – So you want to start a T shirt label? [...]

  2. pragasjene Says:

    hi .i from singapore.i just start tshirt printing.could you pls design for me tshirt label.tshirt label name-all black made

  3. Edwina Wisham Says:

    Hi i am so pleased I found your blog, I really found you by mistake, while I was searching Yahoo for something else, At Any Rate I am here now and would just like to say thank you for a wonderful blog posting and a all round intriguing blog (I also love the theme/design), I do not have time to read it all at the right now but I have bookmarked it and also added your RSS feeds.

  4. Printing Baju Says:

    Hi Wordons,
    nice info..i will try design my own t-shirt later :)

    Printing Baju

  5. Jackon Says:

    This blog write-up gave me an entire load of ideas, with thanks for sharing

  6. Lyndsay Says:

    Hi there,

    Can someone please give me the length measurement of this T-shirt? (from top of shoulder to bottom hemline) Sizes 8,10 and 12?

    TREND LADY TEE 150gsm 100% fully combed cotton jersey $5.40
    CODE T-W11 SIZE: 8-16

    I’m looking to buy a large number of them for promotional t-shirts.

    Thanks and regards,

  7. Littlehorse Says:


    I am a fine arts artist and do screen printing designs as well as pet portraits and animal artwork. Many years ago when I was much younger (I am now a “mature age” person) I used to work professionally as a screen printer first doing industrial type silk screen printing using high epoxy enamels. I also did silk screen printing for a T-shirt company in the USA.

    I recently started doing silk screen printing as fine art in the rural regional area of Australia I live in. My prints have been well received and I actually sold one over Christmas which has encouraged me to start my own T-shirt label using my own designs.

    I have also been asked by a local business to design and print some T-shirts for them.

    I was very glad to find this web site and see it will be an invaluable source of support!


  8. PSI Says:

    Hey Littlehorse,

    Great to hear!!

    If there is anything we can do to help out please just let us know.

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