They held a massive sale that went viral through social media. Thousands of people turned up and trouble started brewing. This is what the BBC had to say –
“Up to 10 police officers were injured after scuffles broke out when 2,000 people descended on London’s Brick Lane for a sale by a US clothing chain.
The Met Police said it was called to the American Apparel event, the first day of a planned four-day sale, because of the unexpected turnout.”
More video footage here – http://news.bbc.co.uk/2/hi/8601361.stm
While we don’t approve of the behaviour it is a good example of how popular this gear is and how well you would position yourself if you were to print on them.
Check out the range here – http://www.americanapparel.net/wholesaleresources/
Let us know if you want to use them – http://www.psionline.com.au/contact-us-psi-screenprinting/
Hopefully your t-shirts will cause a riot like this!!