Band merchandise can be any product you brand with your band’s logo, name or photo – T-shirts, framed and signed band photos, caps, bags, stickers, lighters, posters, you name it. Fans love to collect souvenirs and wear fashionable T-shirts and useful accessories which express their personal taste in music, and the consequent exposure of your band to other potential fans works in your favour, too!
Obviously you can use band merchandise to publicise your band’s sound, identity, overall image, and even website address, but you can also focus on marketing a particular single or album by incorporating the ‘cover’ design into your website, T-shirts, and other merchandise.
Selling band merchandise, online, through a merchandising partner, or during a gig, can also generate income to help you cover the costs of recording and touring and perhaps even make a profit in its own right. Indeed, it’s not uncommon for artists, large and small, to make more money through merchandising than they do through album sales and concert tickets!
Appealing and durable band merchandise that resonates with your consumers and is appropriately priced to meet their budgets can go a long way towards building fan loyalty and getting your band’s name “out there” in public. People really do notice and talk about each other’s clothing and accessories, particularly if they’re attractively designed and of decent quality. (The flipside is that poor quality merchandise can also impact on your reputation … negatively!)
If you’d rather not do the design work yourself, rather than hiring a designer, you can run a design competition to involve your fans in the creation of your band merchandise. This approach can save you money, while giving you priceless insight into your fans’ sense of style (and awareness of which merchandise will appeal to them) and engendering a sense of personal involvement and belonging.
We have a lot of experience when it comes to band merch and we are here to share that with you. From using the best blank t-shirts to our designers who have worked with some of the countries biggest bands we’ll make sure your band stands out from the crowd with their merch.
Get in touch today for an obligation free consultation.