T-shirts

Here at PSI we print for all sorts of clients, and a main part of our client base is design / clothing labels. For all of our design label clients (amongst other things) we also take care of their custom tagging on the garments, this is where we include a customised tag (or tag print) on the shirts to replace the t-shirt brand tag.

But this shouldn’t be seen as something which is exclusively available to our clothing label clients. Custom tagging is a relatively inexpensive way to give a lot more credibility to your product and also to your brand as a whole, so whether you’re a Crossfit Gym, Band, Event organiser or any type of business where the garments are being resold or used for promotional purposes, custom tagging is a really important option to consider.

There are a few things to cover regarding your options with custom tagging, so let me break it down for you:

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“I’m so glad I chose to print my designs on the cheapest t-shirts I could find…said no one ever!”

This something we have known for a long time but have only really shared it with people over the phone.

To see an image that really shows you side by side, the difference between a premium AS Colour t-shirt and a cheaper t-shirt, is super powerful.

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In the t-shirt printing industry over the past few years, it has been trendy for companies to offer “Environmentally Friendly” printing services to their clients. Usually what they are really promoting is printing t-shirts with water based inks.

Now as someone who is an industry insider, let me shed some light on the reality of the situation.

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All t-shirt suppliers use this code when describing their different garment options, and you might have been wondering, what is GSM? We thought we might go through that for you to help clarify this term.

GSM stands for Grams per Square Metre – so it’s referring to the weight of the fabric. However, a lot of people often form the opinion that lightweight fabric equals poor quality and heavyweight fabric equals good quality…..this is not always the case!

In fact, a lot of t-shirt suppliers who have lightweight t-shirts available actually charge more for this option.

So what does equal quality?

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Ok…so we have been doing a lot of discharge printing lately and have got it down to a fine art!!

What is discharge printing? Have a look at the video below and keep reading to find out more…(WARNING: Loud music alert in the video!)

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Whether we like it or not, T-shirts that have been made in Australia are often more expensive than those imported from various other countries in the world, and most Australians aren’t so patriotic as to automatically spend considerably more on a T-shirt simply because it was made in Australia.

Any business wishing to compete with low-cost alternatives needs to provide additional sources of value to its customers, to warrant the difference in price.  Money talks, but thankfully, it isn’t the only voice we heed.  We also believe that we get what we pay for.

So what are these additional sources of value?  Why buy Australian made T-shirts, rather than the cheaper ones imported from overseas?

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Besides providing highly amusing free entertainment, people-watching can be a great source of inspiration for all creatives and business people.  For example, let’s take a look at some tactics T-shirt designers might use to get creative inspiration from people-watching.

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At the age of 69, Toby is a fit and energetic man who’s still heavily involved in the daily operations of his industrial plumbing business.  He calls himself a realist, and he has a self-professed distrust of advertising.  He won’t watch commercial television or listen to commercial radio, and if he spends time on the internet, his wife closes the door on him to muffle the sound of his non-stop grumbling about marketers being brainwashers.

Toby’s not unusual.  People want information, but they want it at their own convenience – more often than not, they’ll hang up on telemarketers, delete spam emails, mute the TV when commercials are on, and pointedly ignore billboards while driving.  It can be really hard for a business to make potential customers aware that it even exists, when so many of those people are determined to close their eyes, block their ears and sing “blah-de-blah-de-blah-blah, I can’t hear you!”  The money you pour into advertising can easily disappear straight down the drain, resulting in very little, if any, return to you at all.

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We value our customers feedback so much because it lets us know what we are doing right but also what we can improve on. Thankfully we do get more of the former but we love to hear the latter as well because as a business we need to improve to grow and serve our customers better.

I just wanted to share with you some feedback from one of our customers, Mary.

I’ve been meaning to let you know that I love my ‘Building Immunity Naturally’ t-shirts.  They look better than I could have imagined.  Thank you to everyone involved.  I’ll be in touch again soon, and I’m attaching a photo of my little man modelling the new shirts….. Warmth and gratitude, Mary Veronica =)

If you have some feedback on your experience with us please let us know we’d love to hear from you. If you haven’t worked with us then we’d love your glowing message to be the next addition to the site when you do.

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Make a statement, bond a team, and raise money for a good cause – it’s not surprising that charitable activities and screen printed T-shirts so often go hand-in-hand.  Grandma’s cupcakes might taste magnificent and sell … well … like hotcakes … but T-shirts are bigger and they stay fresh longer.

Inedible or not, there are still quite a few ways you can put T-shirts to work for fundraising:
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