All t-shirt suppliers use this code when describing their different garment options, and you might have been wondering, what is GSM? We thought we might go through that for you to help clarify this term.

GSM stands for Grams per Square Metre – so it’s referring to the weight of the fabric. However, a lot of people often form the opinion that lightweight fabric equals poor quality and heavyweight fabric equals good quality…..this is not always the case!

In fact, a lot of t-shirt suppliers who have lightweight t-shirts available actually charge more for this option.

So what does equal quality?

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A few months back we were sifting through our enquiries we get through the website, and we came across an intriguing email. It read…

“Good afternoon from the UK. I am writing because I have a request. I work for a company called FESPA, we are a federation of associations in the Screen and Digital print industries. We also arrange events and exhibitions for the industry. In October this year we have an exhibition in Singapore (FESPA Asia www.fespaasia.com) Having identified your company as being the leader in online screen printing in Australia, I would very much like to have a conversation about the potential of your CEO/Managing Director being able to present to other screen printers in the Asia Pacific Region at our event. I look forward to hearing from you.”

Now…we do get all kinds of spammers through the website, so initially I put this down to some sort of Nigerian scam, but it certainly stroked the ego a bit so I had to check it out.

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Ok…so we have been doing a lot of discharge printing lately and have got it down to a fine art!!

What is discharge printing? Have a look at the video below and keep reading to find out more…(WARNING: Loud music alert in the video!)

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We have been stoked to work with Earth Hour over the last couple of campaigns to provide their t-shirt printing.

This year we donated the wardrobe for their TV commercial. All those people are wearing trackies and t-shirts that we supplied. They prepared a special branded copy for us. You can see it below…

Here is what was involved with doing their t-shirts…

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Band merchandise can be any product you brand with your band’s logo, name or photo – T-shirts, framed and signed band photos, caps, bags, stickers, lighters, posters, you name it.  Fans love to collect souvenirs and wear fashionable T-shirts and useful accessories which express their personal taste in music, and the consequent exposure of your band to other potential fans works in your favour, too!

Obviously you can use band merchandise to publicise your band’s sound, identity, overall image, and even website address, but you can also focus on marketing a particular single or album by incorporating the ‘cover’ design into your website, T-shirts, and other merchandise.

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Imagine the number of T-shirt designs a screen printer sees in the course of a year – hundreds, if not thousands.  And with all that experience of the t-shirt design industry, just imagine the wealth of knowledge and advice we would be able to offer a new designer!

In ‘Designers’ Guide to the Apparel Printing Industry’, Adam Wagner of GoMediaZine shares some wonderful insights and tips from his interviews with representatives from five major US apparel printers, covering topics such as design trends, file preparation, printing techniques and complex designs.

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We have always been able to do bulk t-shirt printing but we have recently been able to invest in some innovative screen printing equipment that has given us the ability to print more of these wholesale jobs, faster

and at lower prices.

This means that if you have a t-shirt printing job of more than 250 pcs (sometimes even less) you can benefit from these reduced prices.

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We recently did a survey of all of our database who have told us that they are a t-shirt label. Basically we wanted them to let us know what they saw as their biggest hurdles in taking their t-shirt company to the next level.

We are now going to compile some sort of information/training based on the responses we got so that people will be a little better armed to grow their existing business. To do this we will call on a lot of our industry contacts and existing clients who have succeeded with their t-shirt and clothing companies and they will share with you what got them to where they are and how you can do it too.

Here are the results…

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We just did up this short video outlining the differences between vector based artwork and bitmap (pixel) based artwork as it relates to t-shirt printing. In the video we look at the differences between each format and which one works better in which situation. I hope you find it helpful for you when preparing your artwork for screen printing on to t-shirts. (more…)

We regularly have people asking us how they get their hand drawn designs into a format that can be used for t-shirt printing. Here is a quick video showing you the basics. (more…)